Ace Cares about Quality: Creating a Better Mailing List

At Ace Printing and Mailing Services, we're committed to providing you with the highest quality. When you decide to leave a project with us, we take responsibility for giving you the most professional service and enhancing your image. That commitment extends to every detail, even the mailing list for your promotion. We'll help you choose the best mailing list for your business and for the specific piece you're mailing. Then we'll ensure that your mailing is done accurately, so it gets to the right people.

"If you tell yourself, 'I can't succeed in this economic downturn,' you probably won't. But if you focus on specific solutions to the particular issues and challenges and opportunities of your business-your niche market, your current and prospective customers-you are likely to enjoy more success than all the naysayers put together would have predicted."~Dr. Ivan Misner

In this ACE Email we'll show you a little more of the process in choosing your mailing list for maximum effectiveness, and how mailing with ACE is a smart move for your business. 


If you're planning to create a direct mail promotion for your business, do you know who to send it to for the best response? Sellers of mailing lists will offer you lists based on almost any criterion you can think of. But that sea of choices doesn't always help you get the best list. 


The software systems that mailing list providers use can sort markets by both broad and specific factors. You can choose to send your mailing to all of the homes within a certain zip code. Or you could focus on a precise market like married, professional couples who make over $150,000, live in a home that is 25-30 years old, enjoy extreme sports, and have pets but no children. Obviously, the more precise your list, the more expensive it will be. 


ACE's experienced staff can help you narrow down your options even before your mailing piece has been printed. Our relationship with several list providers can save you time in searching for your list. We also understand how each promotion is directed toward a particular target market, and we can help you be sure that your marketing budget isn't being wasted on unqualified prospects. 


To be doubly sure, ACE runs every list through the National Change of Address Database put out by the Post Office. This is necessary because every year, over 40 million Americans change their address, according to the USPS. By running your list through the NCOA database, we help to reduce waste caused by undeliverable mail. That helps you save money by reducing wasted postage, and gets more of your mailing into the right hands. But we go even farther by checking your list for duplicate entries, for instance, from multiple people in the same home. This check often saves our clients money by sending only one piece of mail per address. But what if you already have a list? 


We work with many clients who have a list already in place. And we take the confidentiality of your list very seriously. In the past, we have worked with sensitive lists for non-profits and businesses. We guarantee that your list will never be sold, and that it will be used only for mailing your direct mail piece. Your existing list gets the same accuracy checks as a purchased list, to make sure that your list is current. 


Clients who decide to trust ACE with producing and mailing their marketing can save money. When your piece goes straight from printing to the mailing house, the sales tax is waived. Plus, your business can take advantage of ACE's ability to use the standard and bulk mail rates for savings on postage. Often, the savings on postage and taxes is enough to pay for the mailing fees. We specialize in mailing for non-profits, who always receive extra discounts.


 Call or visit ACE Printing and Mailing Services today at 415.460.2800.