Why? The quick answer is that it is so simple to filter or delete e-mails without actually reading them. Additionally, with the flood of e-mails that people get every day, it is easy to “lose” one in your inbox simply because it arrived a few days ago. “But, it’s free,” may seem like a good reason to keep to e-mail regardless of the numbers.
But, is an e-mail campaign really free? A mailing list of 3000 reliable e-mail addresses can be hard to come by for the solo-entrepreneur. And, many e-mail marketing services charge for databases that large as well as for the extra features that can improve the campaign. And, there is the time investment. Additionally, if your target market is not part of the e-mail generation, then whom are you actually marketing to? Now, consider a well-designed direct mail campaign.
This piece goes only to your target market, and you can be pretty sure it will get there because of all the address verification tools available.
The power of mail merge allows you to individualize your mailing, making it feel more like a personal invitation rather than an advertisement. And, people always look at their mail – even if the piece ultimately ends up in the recycle bin.
What many people do not know is that professional mailing houses frequently receive discounts on postage. When a mailing meets the “automation compatible” standard set by the US Postal Service – something most mailing houses can ensure – businesses can save up to 75% off of regular first-class postage rates.
ACE Printing and Mailing Services has all the tools necessary to make your direct mail campaign a success. In one location, we can design, print, and mail your campaign.