In the printing world, deep discounts often mean that product quality suffers, customer service disappears, and you lose the guidance and expertise to make your project its best. Those are the immediate costs.
But could buying the lowest price have longer-term consequences? Think about what might happen to your business if a large competitor always undercut your prices. Would your customers be getting the best? Would you be able to stay in business? Would the local economy recover faster or slower without your business?
Questions like these lead us to think that short-term savings can lead to long-term losses. Customers who shop only for the lowest price are obviously not getting the highest quality. And in the business world, using low quality materials can cost you more in lost business than the money you saved.
In the case of printing, investing in quality up front can show returns in business growth. Unfortunately, the internet has made it easy to be "penny wise and pound foolish" with marketing budgets. If enough customers become price shoppers, what happens to the local businesses that offer high quality choices? If the community loses them, then customers lose both choice and value. The discount retailer becomes the only choice. And while customers may get a cheap price, they've lost customer service, and maybe a product that is worth the money they pay for it.
There is a long-term cost to deep discounts. But there is value in having a relationship with local companies like your printer. That relationship can ensure that your job gets done right.
As you look for service providers, try asking yourself:
- Would your business be stronger with service relationships dedicated to mutual success?
- How confident would you be in your business if you could present corporate-quality materials to prospects?
- Would you feel better knowing that your company used environmentally friendly printing?
- Could you relieve some stress with a local provider that offers more services in one place?
ACE is your local business partner that provides the highest quality services at reasonable prices. We give every client personal attention to make sure the job is done the way you want it.
ACE is your convenient resource to make many of your marketing tasks simpler. Every member of our staff brings specialized expertise to the table that isn't available in any other single location.
ACE is a friend of the environment, and of local businesses working together for greater success. As a Certified Bay Area Green Business, our environmental commitment is proven. Our dedication to community business networks is obvious; we advertise our relationships by placing the cards of partner businesses on our front counter.
If you want that type of business relationship, visit ACE Printing and Mailing Services today, or call us at 415.460.2800. Or visit us online at www.acepms.com