You likely made those decisions in an instant. What influenced your decision was probably the design.eived marketing materials of such high quality that you assumed the service or product would be more than you could afford?
We all have immediate emotional reactions to the people we meet, based largely on their clothing and appearance. The same thing happens when prospects look at your business-but the "clothing" they evaluate is your design.
Good design can tell people about your business and your personality. Are you a steady, conservative professional or a high-energy power player? A fun loving party planner's image will be different from a sensitive and gentle dentist's. Great design will reinforce that emotional message at a subconscious level.
In every business communication, design creates an emotional response in readers that either helps or hurts you.
ACE Printing and Mailing Services takes design seriously. It's not just slapping together images to make something that looks cool. Good design follows proven rules to get results. We offer it as one of our core services to make sure you have those rules working for you.
- Is it easy to read?
- Does it increase comprehension?
- Does it draw people in?
- Do the colors, type styles, and images work together?
- Is there a natural path for the eye to follow?
- Are the details of layout, spacing, spelling, and grammar correct?
Professional design is such a powerful business tool that British research firm, Design Innovation Group, found that companies with good design had profit margins averaging 14 times higher than their competition. The design conscious firms took just as much care in the rest of their businesses, and customers responded to their message. With that kind of profit jump on the line, the question shouldn't be whether you can afford professional design, but if your business can thrive without it.
Does the design of your promotional materials put people in the mood to do business with you? Does it reach your audience at an emotional level? Is it technically prepared for the printing process?
ACE's professional designer wants to help you meet your company vision with design services that work. We have an experienced designer on staff to make design and printing a seamless process that saves you time and brings you more success.
Want to put your best foot forward? Visit ACE Printing and Mailing Services today, or call us at 415.460.2800. You can also visit us online at www.acepms.com