However, advertising is really about spreading a message. For the message “buy our product,” commercials and web ads are definitely appropriate. However, what about the message, “come to our bake sale”? There are many ways to spread a message that do not include TV, radio, the internet, or a smart phone.
Charity events and productions at the community theater commonly use posters as advertising. A well designed poster attracts people to a message; they can also become valuable keepsakes.
Political campaigns, especially at the local level are big users of posters as well.
Banners, frequently seen as a member of the larger poster category, make for great advertising.
Because posters and banners lend themselves to long term and/or repetitive display, they are extremely efficient for more generic messages, such as “Open Late,” “Help Wanted,” or “Save the Whales.”
For a local election, the Vote for/against message spreads easily with a button. In fact, “campaign buttons” have been in use in the United States since George Washington’s swearing in as President.
The modern button is reasonably inexpensive and easily produced in small or large batches. Because of this, along with their durability, buttons are great for both dated and general messages.
In the age of e-mail, a letter or postcard in the mailbox is likely to get more attention now than a decade ago. Similarly, a person will frequently read a physical newsletter from beginning to end instead of just scanning the headlines of the digital version.
Spread Your Message ACE Printing & Mailing can produce your designed posters, buttons, and mailings locally and cost efficiently. If you have a message that does not yet have a look, we have graphic designers on staff that can work with you to visually create your message.