Easy Office Essentials: A Basic Branding Toolkit

 Business cards,stationery , envelopes-every business uses them. They're the foundations of our professional and corporate identities. For many business owners, their business card gets into more hands than any other marketing material. With that in mind, these items might be more important than we sometimes treat them in our businesses.

Are your office essentials living up to their potential? Do they work together to convey the core message of your company and build your brand?

If not, you could be missing out on a powerful tool to improve your professional image. This issue of the ACE Newsletter will cover why a unified suite of corporate branding materials is a smart move.

"Successful people do not achieve success on their own; instead, they surround themselves with a well-developed, sophisticated support network. In a world that grows more complex and more competitive every day, networking is necessary not only for survival but also for high achievement."

~Dr. Ivan Misner

Office Essentials

Branding is essentially about distinction and recognition. You want customers to recognize your brand, and to distinguish it from your competition. Ideally, it will clearly communicate your uniqueness in a way that makes potential customers think of you as the best source to solve their problems. That's hard to do if they aren't seeing the same basic design elements within all of your communications.

A unified branding message is the first step in building brand recognition, especially for your office essentials like business cards, stationery, and envelopes. It means that every piece of mail or collateral you send out will be instantly recognizable by your customers-which makes them more likely to open and read it. That's the power of building brand recognition and trust.

Matching office and marketing materials provides benefits like:

• Better brand recognition
• The impression that you're an established company
• A more professional image
• Increased customer trust and loyalty

Once you have your basic branding elements in place, you can expand your strategy-and get more of the benefits-by including elements like signage, presentation materials and folders in your branding toolbox. Promotional items like pens, mini calendars, or clothing may also become part of your strategy. As long as you have a solid brand image, it's easy to add new pieces to the puzzle and drive more business your way.

Starting with the office essentials is key for any new business, or any business trying to redevelop their brand. That's how ACE approached our new brand when we decided to place environmentally friendly printing services at the core of our business. We changed our business cards and other office essentials first, before starting new marketing efforts with the revised logo. If you start with the basics, then re-branding yourself will be an easier task.

ACE Printing and Mailing Services can help you get your branding under control. Our in-house graphic designer can develop a new logo or design, and our staff can print all of your office essentials. Call on us for signs and promotional items, too. We'll even deliver them to your door. We want to help your business succeed.

Call us today at 415-460-2800 or visit us online at www.acepms.com