Digital media may get more attention in the news, but Direct Mail is still one of the most popular ways for businesses to market themselves. That's because it works.
Direct mail is cheaper and more targeted than mass marketing strategies like radio and TV.
Ace Printing and Mailing Services has expertise in the production and delivery of direct mail. We can simplify the process for you and ensure a professional result. And taking your mailing from concept to completion with us will save you time and money.
Rod Shoja, Ace's owner, has provided a question and answer session to give you a tour of our Mailing House.
An Interview with Rod Shoja
Q: Who uses mailing services? A: "Non profits and businesses both use our mailing services. It's not limited to any specific type of business. We have had database and survey companies use our mailing service, as well as landscapers. If you need to reach an audience with direct mail, relatively cheap, we can help."
Q: What are the benefits of mailing with ACE? A: "We make sure that it gets done professionally. Ace's service is easier than doing it in your own office. It is faster than stuffing it yourself. Our mailing center equipment is state of the art. "The inkjet printer that applies the addresses makes a clean professional look, unlike address labels.
We also use the Zip+4 and add a digital barcode for maximum postal savings. The 'intelligent barcode' also helps with delivery, to minimize returned mail. Other services can be added, like delivery confirmation. We can mail anything the Post Office can. "We always use the Post Office's National Change of Address database to make sure the addresses on the list are correct. After that, we check for duplicate addresses to make sure that there's no wasted paper or postage. It's part of our being a green printer. We make sure that there is a minimum of waste in the process."
Q: What are the costs of mailing with ACE? A: "It depends on what services the client needs. More complex projects take more work. For instance, some pieces have to be hand-folded, and that takes more time. "Clients can always save on sales tax if going straight from printing to the mailing house. There may be discounts on mailing as few as 200 pieces, because we can send mail in several classes. "Non-profits also get extra discounts."
Q: How can clients prepare their mailing to make the process smooth? A: "If they have their own list, they need to prepare it with the right fields. Make sure that there is a field for the first name, last name, business name, address, city, state, and zip. A second address field for suites or apartment numbers is helpful. Professional titles are another option. "Making sure that the right fields are in place, and are properly named will also help prevent waste and returned mail, because the NCOA database needs an exact match to give the right information.
"We can always help clients to prepare the list so that the process goes smoothly."
Q: Can you help people with mailing lists? A: "We have relationship with companies that can provide almost any kind of mailing list. Just ask, and we'll get the right list for the target market of the mailing."
Q: What sort of lead-time do you need for mailing? A: "Once proofs are approved, 5 days is typically enough for most printing and mailing. It is somewhat job dependent. If there is a higher level of service, such as hand stuffing, it may take longer. But we are always fast and efficient."
Find out how Ace can help your direct mail campaign get results. Call us today and take advantage of our monthly discount.