The High Cost of Deep Discount Printing

Deep Discount Printing

You've probably seen advertisements online offering free business cards, or other printing at unbelievably low prices. It sounds like a great deal, but you could be missing out if you choose your printer based on price alone. Remember, you get what you pay for-and you might pay for the lowers price by losing important features of professional printing.


Quality

Product quality is often the first thing to go when any item is sold at an extreme discount. That's true of almost any product, and it's true in the printing business.

Since the finished piece represents your business, the quality of your printing job reflects on you and your professional image. A professionally printed business card, brochure, or sign makes you look more professional, and can bring you more business.

Guidance

Where do you turn if you have questions about your project beforeyou order printing? You might hire a graphic designer or marketing professional to help you create your piece. Or you could use some software to pull something together yourself. But you probably won't get much guidance from an online company with a low price.

Unless you're a professional designer, your best bet to get a professional looking finished product is to hire a designer-which means your discount print job isn't as cheap as advertised.

A printer that is dedicated to quality, like Ace, has a designer on-site who has expertise with both the design and printing sides of the business. Whether you need something designed from scratch-or just need a minor tweak-the designer works with you to get a great result, and is there to answer any of your questions.

They'll also ensure that your files are formatted and prepared for the best printing possible. When you send it to an online mass-printer, it's a guessing game whether your design will come out as planned. Any mistakes in the file can mean reprinting the piece, and paying twice.


Service

What happens if you get your new brochures in the mail, and the colors aren't right, or they haven't been cut to the right size? If you call the online company, can you get anybody on the phone?

Discount printers have to cut corners if they want to make a living, and one of the easiest places to cut is on customer service. And even if the company you deal with has great customer service, they're still not local. Problems can only be fixed at the speed of mail.

Accessibility

A local printer provides an opportunity for an ongoing business relationship that an online company can't match. You can easily reach a live person on the phone, and if necessary, go to their place of business. And the person you're speaking to probably has the authority to fix your problem.

At the end of the day, your local printer, like Ace, is more accountable to your project and your business success. You are more than just an invoice number to them, because they deal with you face to face. They take the time to ask questions to get you the best result when you order printing. They have a larger interest in getting your project right. Plus, because they don't have to ship your finished piece, they can handle jobs faster than orders done online.

Ace wants to build successful business partnerships with our clients to help everyone succeed, and to boost the local economy. We want to earn your business, and we believe that our commitment to service and superior quality will give you a better product that improves your customer response. In the long run, what would you rather have: a Partner, or a Price?

Call us today for 10% off your next printing job of $100 or more.